product-oriented marketing

product-oriented marketing
марк. маркетинг, ориентированный на продукт (маркетинговая деятельность сводится к разработке новых или усовершенствованию старых товаров, а также к побуждению потребителей приобретать новые или усовершенствованные товары)

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маркетинг, ориентированный на продукт: маркетинговая стратегия, которая не полагается на обратную реакцию потребителей.

Англо-русский экономический словарь.

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